ABOUT
Sign Press
Sign Press is a Rome-based Communication Agency and Press Office. Run by its founder, Isabella Clara Sciacca, it was created specifically for individuals, institutions, and brands in the world of architecture, design, and hospitality.
At Sign Press we carefully analyse the objectives of each client, we enhance their brand, and we build a strong reputation through a personalised, tailor-made strategy.
The agency specialises in giving exposure to clients through the creation of made-to-measure content, highlighting their identity, their unique qualities and their strengths.
Sign Press can rely on a solid network of specialist and general media, built on long-term relationships and shared values of expertise, honesty and collaboration. We work with highly qualified experts who can come up with the best solutions to meet the client’s needs.
Graphic designers, web developers, photographers, social media managers: our clients can count on a highly skilled team of freelancers to shape and add value to their branding as an individual or company or institution.
In collaboration with
Isabella Clara Sciacca
Journalist and an expert in communications, branding, and public relations for the design, architecture, and hospitality sectors.
After graduating with honors in Modern Literature, specializing in Art History, and completing two master’s degrees in Film Studies, she began her career in the audiovisual media, collaborating with international film and television production companies. At the same time, she wrote about cinema for some of the leading specialized magazines.
Since 2002, she has worked on the research, writing, and adaptation of editorial content in Italian and English for national and international audiovisual productions, collaborating with BBC, Discovery Channel, Mediaset, Netflix, RAI, Sky Arts, and TBS. She has worked on cultural and entertainment programs focused on architecture, design, and Made in Italy.
Since 2008, she has been active in marketing and communications, beginning her path at H3G.
She is the founder of Sign Press, a communications and PR agency specializing in design, architecture, and hospitality, operating on a national and international scale.
Together with her team, she focuses on:
• Communication strategy, branding, and brand positioning, defining the identity and unique value of each project.
• Editorial content management, ensuring coherent, effective, and multichannel storytelling.
• Media relations and Press Office, maintaining ongoing dialogue with leading national and international publications.
• PR and development of partnerships with industry stakeholders, building strategic networks and high-profile PR in the design sector.
• Planning and producing events, exhibitions, talks, and cultural formats, translating brand values into tangible experiences.
She works with companies, institutions, and professionals, contributing to the building of a solid, authoritative, and successful reputation.
As a journalist, she collaborates with publications such as Elle Decor, Il Giornale dell’Architettura, Interni, and Artribune, publishing both in print and online.
She also teaches at IED, Istituto Europeo di Design.
She lives in Rome.
Sign Press relies on the collaboration of a group of well-established experts, highly specialized individuals who have run high profile projects at major national and international institutions. They all contribute to high value campaigns thanks to their expertise and experience.
They are authorities in the fields of branding, copy, photography, graphic design, social media management and web development. Every time we start a new project, we carefully evaluate what consultant we want to bring in, on the basis of their experience and expertise in each area, their talents and their personality.
In every job we do we will put together the most suitable partnerships with professionals who can contribute at their best to build each project around each client, on the basis of their exclusive characteristics and objectives.
Here’s our team of freelancers:
Valentina Bianco
Translator and Assistant Producer
After graduating in Cinema, Television and Photography Studies from the University of Bologna, she started her career in London, where she is currently based. She is an Interpreter, Translator and Subtitler for Film and TV focusing on topical and cultural issues. Researcher and Assistant Producer, she works in shows for networks such as Netflix, Amazon Prime, BBC, History and Discovery Channel.
Riccardo Bizziccari
Art Director, Graphic Designer
Born from the experience of professionals who have been shaped and raised in the field of graphic design – from traditional printing to desktop publishing systems – and art directing, his work combines digital technology with an analog soul. Brand imager, publisher and advertiser, he can count among his clients: Bologna Opera House Philharmonic Orchestra, Bulgari, Ministry of the Environment, Reggio Parma Festival, Valentino, Walt Disney, WWF, and the largest Italian National Parks. As an art exhibition designer, he curated: “Il gusto dell’arte di Walt Disney (Taste in the Art of Walt Disney)”, “GNAM – Gastronomy in the Modern Art”, “Siria, splendor and drama”, “Dario Argento The Exhibit”.
Patrizia Boglione
Brand strategist and cultural intelligence specialist
After 25 years at McCann-Erickson as Art Director and Creative Director, Patrizia becomes Strategic Creative Director of Angelini Design in 2021 where she deals mainly with European and Asian markets, and begins her experience as cultural intelligence specialist, researching consumer trends on an international level. She works in design, food, fashion, luxury and lifestyle. As a brand strategy consultant, she helps agencies to redefine their identities and their positioning. CPB certified coach, she helps individuals to build their professional identity.
In May 2019 she became Creative Director of Translated, one of the most innovative international digital companies in the translation and AI industries. Here she manages Imminent, Translated’s Center for the Study of Future Trends, the evolution of language and intercultural projects.
Chiara Messineo
Producer and Director
A London resident for over 20 years, Chiara works all over the world as a Factual Producer and Director for British and American broadcasters. A Theatre graduate from the University of Kent at Canterbury, Chiara found her calling as specialist factual producer in her twenties, making programmes about art, history, archaeology, religion, science and food for all the main international channels: BBC, National Geographic, PBS, Discovery and CNN. More recently she has created TV series for Amazon Prime and Netflix, focussing on complex multiplatform projects, creating communication campaigns for national and international, governmental and corporate initiatives.
Daniele Molajoli
Photographer
During his years graduating in Philosophy, Daniele couldn’t be kept away from Photography. He upped his game in 2003 when he became a professional photographer, based in Rome, and specialised in architecture and art documentation photography. He routinely collaborates with many artists, galleries and institutions, among which Accademia di Francia in Rome – Villa Medici, MACRO Museum of Contemporary art in Rome, Fondazione Memmo, Fondazione Nicola del Roscio, Gavin Brown Enterprise, Galleria De Luca, Electa.
Alongside his professional photography, he continues to create personal projects with a documentary-like flavour, often exhibiting them as part of a collective. He is currently working on a project about the relationship between photography and memory.
Giulia Mura
PR, content curation, brand consulting
Interior Designer and University Professor, Giulia’s work includes public relations, the research and development of cultural projects and creative formats in the field of communications, branding, installations, design, publishing and events. She is the Co-Founder of Superficial Studio, a creative agency that worked for Cassa Depositi e Prestiti; Italian Red Cross; Fendi; Ferrovie dello Stato; Ghella. She writes about architecture and design for AR Magazine, Artribune, Living del Corriere della Sera, Professione Architetto, La Casa in Ordine. She has collaborated with Luigi Prestinenza Puglisi for several years, as well as AIAC to promote contemporary architecture.
Federico Passi
Digital Marketing and Media
Lives in Rome, where he graduated in Philosophy. In 2010 he completed his Master and in 2018 he gained a PhD in Media and Communications in Melbourne. Since 1996 he is a Digital Communication Consultant for internet communication strategies in architecture, art, publishing and charities, both in Sidney and in Melbourne. Since 2011 he manages internet services, planning and realising websites, leading digital communication and photography research for Docomomo Australia. In Italy he in charge of online communication for, among others, Parco della Caffarella, STsenzatitolo, DiarioComune. He is currently working on a personal project on cinema and urban space in Trastevere.
Francesca Pompei
Photographer
A Philosophy graduate, Francesca Pompei is specialised in Art and Architecture Photography, and her professional collaborations include projects for AD-Italia, the Vatican City State, Emre Arolat Architecture, Jaca Book, Living Corriere della Sera, Venaria Reale, the Cultural Heritage Ministry and the Italian Embassy in Doha. A selected artist for the Contemporary Art Day 2021, her projects have been published on an international level and exhibited as part of solo and group exhibitions. She is a member of PhotoVogue, in addition to her role as a Professor of Photography in the Image and Storytelling Studio course of the Design, Multimedia and Visual Communication Department of the Faculty of Architecture in La Sapienza University, in Rome
Paola Ricciardi
Serena Eller Vainicher
Photographer
Born in 1979, Serena starts shooting professionally very early. Her love for her camera leads her to work between Milan and Paris until, aged 26, she moves to Rome where she lives today. Specialised in architecture photography, she is a master in shooting interior design and still life. She collaborates with some of the most prominent national and international institutions, publishes her work both in Italy and abroad and she is the official photographer for multiple Design shows.